Buy 2 Straps Get 10% Off | Buy 3 Straps Get 15% Off | Buy 4+ Straps Get 20% Off
FREE Delivery On All UK Orders
60 Day Risk Free Returns
Free Shipping On All UK Orders | 60 Day Risk Free Returns | Guaranteed Satisfaction | Trusted ★★★★★
NATO watch straps could be considered the most popular (and well known) of the military watch band family. Originally launched in the 70s for the British Ministry of Defence (MOD), they now take pride of place accessorising many modern watches. Famed for their durability, security and traditional style, it is no wonder they are now as popular as they are.
When you buy NATO watch straps from The Thrifty Gentleman you benefit not just from a 10% sale discount when you order from us for the first time, but also the peace of mind in knowing your replacement NATO watch strap is being shipped from a trusted UK retailer, and with free shipping.
We also have a risk-free 60 day returns policy on all premium NATO watch straps we have for sale. Browse all replacement bands below or scroll even further to find out more about these classic military style watch straps.
Free Shipping On All UK Orders!
NATO watch straps are the essential "go-to" watch accessory - stylish, strong and comfy. Originally developed by the British Ministry of Defence in 1973, The NATO (or G10) strap was designed to provide soldiers with a sturdy watch strap to house their watch during battle. With its origins still in mind, nowadays these classic watch straps act as a comfortable and secure watch accessory – a real favourite amongst watch wearers.
Browse our store now to find the perfect fit for your wrist. We currently stock 18mm NATO straps, 20mm NATO straps, and 22mm NATO straps, all in different colours. Don’t forget that we offer a 10% discount to all new customers when you buy any of our watch straps for sale.
There are many reasons to choose this style, including:
If you want to learn more about what makes NATO straps such great options, check out our article here - the advantages of a NATO watch strap.
NATO refers to a style of watch strap that was originally developed for the British Ministry of Defence (MOD) in the 1970s. The name comes from the NATO Stock Number (NSN) used to identify all standardised material items of supply for ordering purposes.
NATO watch bands use thinner and lighter nylon material compared to Zulu watch straps, and will tend to comprise of a single piece of fabric. Zulu straps will look chunkier and use thicker buckles with rounded corners, versus NATO buckles which tend to be squared and thin.
James Bond famously wore a Rolex Submariner in Goldfinger (1964), accompanied with a navy blue, olive green, and red-striped NATO watch strap replacement. But… it wasn’t technically a NATO watch band, as they were not officially introduced until 1973. However, it was almost identical to some of the best NATO straps we have for sale in our UK webstore. Here are more Bond-inspired NATO straps.
When you buy NATO watch straps, you do so for many reasons including their versatility. They can fit almost all watches as a replacement, providing the watch uses spring bars and has enough space between the lugs.
If our premium NATO watch straps were good enough for James Bond while he wore a tuxedo and ordered a Vesper Martini, then they should be classy enough to suit any occasion. While NATO bands do have a rugged and utilitarian look, they are stylish enough for formal wear and not just for casual occasions.
Rolex do not make NATO straps. However, our NATO style watch straps will often pair with some vintage Rolexes, but please do check first before ordering.
Our replacement NATO watch straps are built to last. Their durability will depend on how frequently it’s exposed to water, sun, and physical stress. But there’s no reason why your band won’t last for several years to come.
The Thrifty Gentleman was founded back in 2021 by a fellow lover of watches. What we set out to do was create an online business that gave customers access to the same great affordable watch straps that we wanted to wear ourselves.
And what did we want from our watch strap business? Great quality watch straps. Loads of variety and choice. Super prices. And a fantastic customer experience. So, that's what we set out to create.
You're here checking out our great selection of NATO straps, but in addition to these great nylon straps we also have a range of classic leather, sporty silicone and rubber and stylish metal options too. Whatever it is you're looking for, you'll find that and more here at The Thrifty Gentleman.
Do we sell cheap NATO straps? Yes, we do. But definitely not at the expense of quality - our 4.8 (out of 5) customer rating proves that!
The Thrifty Gentleman is your one-stop shop for any style or type of replacement strap. If you like this style, you will also likely want to check out the following ranges:
Sign up for exclusive special offers, first notifications of new products and other great updates.