Collection: G10 Watch Straps

When you buy G10 watch straps from The Thrifty Gentleman, you’re choosing a timeless accessory inspired by military precision and durability. Enjoy a 10% discount as a first time customer and take advantage of free UK shipping on every order. Crafted for reliability and style, our replacement G10 straps are perfect for everyday wear or rugged adventures. With our 60-day risk-free returns policy, you can shop with complete confidence. Browse all replacement bands below or scroll down to discover why G10 watch straps are a staple for military style watch strap lovers everywhere.

G10 watch straps are the essential "go-to" watch accessory - stylish, strong and comfy. Originally developed by the British Ministry of Defence in 1973, The NATO G10 strap was designed to provide soldiers with a sturdy watch strap to house their watch during battle. With its origins still in mind, nowadays these classic watch straps act as a comfortable and secure watch accessory – a real favourite amongst watch wearers. 

Browse our store now to find the perfect replacement watch strap for your wrist. We currently stock 18mm G10 straps, 20mm G10 straps, and 22mm G10 straps, all in different colours. Don’t forget that we offer a 10% discount to all new customers when they buy any of our watch straps for sale.  

Why buy a G10 watch strap? 

There are many reasons to choose this style, including:  

Durability: G10 straps are made of tough materials that can withstand wear and tear, water, and dirt. They are also easy to clean and maintain, unlike some leather or metal straps.

 Versatility: G10 bands come in a variety of colours, patterns, and sizes, so you can easily find one that suits your style and personality. You can also swap them in seconds, without any tools, and change the look of your watch whenever you want.

Comfort: The best G10 straps are lightweight, breathable, and adjustable, so they fit snugly and comfortably on your wrist. They also prevent the metal case of your watch from touching your skin, which can cause irritation or allergies for some people. 

Affordability: G10 straps are one of the most affordable watch straps on the market, so you can get more than one and have fun mixing and matching them with your watch collection.

You might also like

The Thrifty Gentleman is your one-stop shop for any style or type of replacement strap. If you like this style, you may also want to check out the following ranges: 

The full range of NATO watch straps

Military style watch straps 

James Bond inspired watch straps